Startup with Google Adwords
Is Google AdWords right for Small business?
AdWords is Google’s Paid Advertising (PPC- Pay per click) product.
AdWords can be a good method of driving traffic, marketing your product or service and eventually getting increased sales and visits. You can imagine the following scenario:
When a potential customer is looking for a product, service, promotion, or anything related to. That Customer is googling in Search box for the specific keyword and this customer is looking for you, and Adwords can gets you found.
If you’ve ever a chance to work with a marketing specialist or done a Google search, you’ve probably had someone tell you to use Google AdWords.
The majority of business wants to be found on the first page of Google. Getting seen by customers at the exact time they are looking for your information, products, services, deals or location is intent marketing.
However, small business hoping to organically get on the top (10) ten search results is difficult, you have to recognize your business is competing with career-long, experienced, motivated SEO experts.
With Google AdWords, you can put your business name almost on the same level, no matter how long your business has been around in the marketplace. You can get your message viewed by your market when they’re searching for your specific product, service or offers.
How the Ads show on Google
Ads may appear when someone types a search query, for example, “web design” into Google. Companies advertising will bid for keywords related to “web design industry“. Within a few seconds, Google enters thousands of keywords and ads into an “auction” to determine which of them are most relevant to the search query, and the “winning ads” are what is served up at the top of the results.
When you advertise on Google, chances are many other competing businesses are also trying to show their ads on the same keywords Groups. Google then triggers an auction that determines which gets the first positions.
Do Google Ads Worth?
Google Adwords may or may not suitable for your business. In majority of the cases, google ad is effective, as long as you have knowledge enough to use the best keywords and target cost per click ad (CPC) efficiently.
If you are looking to exposure and drive traffic to your website, the ads can connect with potential customers and you have a chance to appear on the first page of the google search engine.
Otherwise, SEO techniques can take several weeks or months depending on your competitors in order to show up your site on the firsts pages of Google.
Terminology
Terms like users, sessions, page views and segments have all been used by web analytics tools in the past, but Google Analytics was the first to combine them into a platform.
Along with this post, I will explain a few of the terms from the perspective of a first visitor, and other ones from the perspective of the software.
How does Google Analytics Work?
All you need to do is a sign up for a Google Analytics account click here and copy and paste the provided tracking URL into Head section of your Website and start to monitor the data in the dashboard.
We discuss a few key behavior and acquisition metrics, but Google Analytics can measure hundreds of metrics on your website, please consult here for more details.
The code records various activities of your users when they visit your website such as age, gender, demographics, interests, behavior etc.
It then sends back all that information to the GA (Google Analytics) server once the user exits your website.
Next, Google Analytics aggregates the data collected from your website in multiple ways, primarily by the following:
- Users – are individual people that visit your site. GA determines this via a browser cookie- a tracking ID based on the browser from the user’s computer.
- The Session level- when a user makes a visit to your domain as a whole.
- Pageview level- within the session, a user can visit multiple pages, such as Home, blog, contact, products page. The first visit page is called Landing Page.
- Events level- when a user makes trigger such as a click or watch a video.
- Bounce Rate – The Bounce Rate metric shows you the percentage of website visitors who bounced back from your website. That means that they left your site immediately after landing on one of its pages, without navigating any further.
- Goal Conversion Rate – Google Analytics measures the conversion rate of each and every one of your goals and then shows you the sum of their conversion rates.
Setup Goals
Goals in Google Analytics let you know how often users take or complete specific actions on your website that convert to the desired task. For example, if you want to measure the activity for an inquiry, view a product, or make an appointment.
Let’s say, for instance, you have a contact form on your website that you use to capture leads for your business, then create a custom page on your website that thanks users for submitting their contact information. Then set up that page as a destination goal called “Contact Form”.
Beyond that, Google Analytics provides other metrics like measure the site performance to ensure that website pages load quickly. It has many specialized metrics for e-commerce stores as well. Also, connect to AdWords to measure the behavior of users that visit your site from pay-per-click (PPC) ads and so on.
Moving forward, we’ll show the walk-through for each level described on the google analytics dashboard on the next post.
Lastly, I hope you can open a Google Analytics account and take the advantage to make your website as effective as possible, and discover which the data helps the marketing plan and user experience performance.
That brings us to the end of our first guide to Google Analytics Navigation.
If you need help with your Paid Search don’t hesitate to contact us.
Source: Google Analytics Marketing Platform: https://marketingplatform.google.com/about/analytics/
